Our Process
We’ve spent years perfecting how we plan, prep, and produce videos that actually work.
How we work
DISCOVERY & CONTENT STRATEGY
Copywriting
We’ll take everything we talked about during your discovery call and turn it into a tasteful, engaging video script. Or your team can provide a script if that’s how you roll.
Storyboarding
Once you’re happy with the copy written, we craft a storyboard that is the heart and soul of your video! It gives you a sketch idea of the final product. This is where you let us know if we’re on the right track or if we need to change anything.
Music & voice selection
Setting the scene with some good tunes and/or an authentic voice-over is essential! We’ll work with your team to choose music, sounds, and/or voice-overs that suit your brand’s message, style, and approach.
Style & illustration
Our creative team will start thinking of the angles, colors, textures, characters, and concepts we can use to craft an animated explainer video that will leave your audience wanting more.
Animation
This is the main course of our video production services. Our highly-skilled animators will start bringing your brand’s message and offer to life in a colorful and engaging way.
Filming
For live action projects we find locations, actors, and sets. We’ll set up the lights, point the cameras, and take action!
finalizing
Once everything has been said and done, we’ll deliver the final package. Let us know if there’s anything that we can change, tweak, or adjust to suit your specific needs. Once we’re done, you’re free to use it, share it, and re-watch it as many times as you want to.
There’s a “but”…
While we do follow the process as explained, we know that every brand, business, and organization is unique. There is no one-size-fits-all, cookie-cutter solution to how we create your perfect video, so don’t be too caught up in the finer details of our process! We’ll tailor it to suit your tastes.