PROCESS & PRICING
We've spent years perfecting how we plan, prep, and produce animated explainer videos that actually work.
HOW WE WORK
DISCOVERY & CONTENT STRATEGY
This is where we get the chance to meet your team, find out what makes your brand or product special, and figure out what our video production agency can do to share it with the world.
COPYWRITING
We’ll take everything we talked about during your discovery call and turn it into a tasteful, engaging video script. Or your team can provide a script if that's how you roll.
STYLE & ILLUSTRATION
Once you’re happy with the script, our creative team will start thinking of the angles, colors, textures, characters, and concepts we can use to craft an animated explainer video that will leave your audience wanting more.
MUSIC & VOICE SELECTION
Setting the scene with some good tunes and/or an authentic voice-over is essential! We’ll work with your team to choose music, sounds, and/or voice-overs that suit your brand’s message, style, and approach.
ANIMATION
This is the main course of our video production services. Our highly-skilled animators will start bringing your brand’s message and offer to life in a colorful and engaging way!
FILMING
While we do specialize in animated explainer videos, our video production agency also film live action shots on the rare occasion. We’ll set up the lights, point the cameras, and take action!
FINALIZING
Once everything has been said and done, we’ll deliver the final package. Let us know if there’s anything that we can change, tweak, or adjust to suit your specific needs. Once we’re done, you’re free to use it, share it, and re-watch it as many times as you want to.
THERE'S A "BUT"...
While we do follow the process as explained, we know that every brand, business, and organization is unique. There is no one-size-fits-all, cookie-cutter solution to how we create your perfect video, so don't be too caught up in the finer details of our process! We'll tailor it to suit your tastes.
Ready to make your explainer video?
Heres what you need to know
the real reason your reading this
Let's talk costs. We're pretty transparent about how our video production agency charges for our services and sets our rates. That said, there's no hard-and-fast rule on how little or how much a video costs. Here are the biggest factors that influence the cost of your video. How long it is. Production value, number of revision, and how soon you need the video.
Production Value
The higher the production value the better a video looks. This makes longer production times and more attention to detail. Production value is the difference between recognizing a video as just an ad, or as a captivating story.
timeline
It takes us about 6 to 8 weeks to make one video. It also depends on how quickly your team is able to respond to us during the process. However, we're willing to tweak the recipe a bit to cater to your timeline.
length
In terms of how long your video should be, countless studies have found that 1 to 2 minutes is the sweet spot that will keep your audience engaged without being too vague and risking confusing them more than converting them.
revisions
Sometimes a project is finished with no revisions needed. Sometimes the revisions needed are simple and not time consuming. Other times there are more details and it adds time to the production and hours to the workers. We'll be in open communication and let you decide how many changes you need.
COST
Imagine your ideal video on a slider of attention to detail. Less detail = less cost. More detail = more cost. Here are items that would apply to.
Production Value
Character animations
illustrations
movement
runtime
sound effects
backgrounds
music
voice over
Why an explainer video?
simply put: Video moves people
If you want people to care, a quality video brings that value. 64% of consumers make a purchase after watching branded social videos. Because of this, quality communication around the pinnacle of your business is a necessary investment to give clarity to your purpose.
LET’S TALK ABOUT YOUR PROJECT!
If you’re interested in working together, then reach out to us. We’ve got a team of video marketing experts and strategists who are ready to walk you through every step of the process.
